Michele’s expertise and knowledge in customer interviews has been instrumental in shaping the way we launch new products and features.

Before reading her work, I thought I was pretty good at talking with our users and translating those conversations into useful features.

After applying some of her interviewing techniques, the feedback has become so much more rich and illuminating. It is helping to shape our long term strategic objectives, not just setting immediate goals.

Matthew Lehner, Cofounder & CTO, OneFeather