Praise
“đ¤…Michele Hansenâs preorder for âDeploy Empathyâ is open. Michele is the founder of https://geocod.io, which is, as the name says, a geocoding API. She does a lot of customer interviews for Geocodio, and previously she was a product manager for The Motley Fool, where she â you guessed it â did a lot of customer interviews. Anyway, sheâs written a book (and she has a newsletter!) about customer interviews that will give you the feedback that you need for your product or service. I donât do sponsored content here, and if you work on a product or are a consultant trying to sell a service, you need to read this book. Periodt. Benefits of the preorder is you get rough drafts of the book. Seriously, buy it.”
Francis Miller, “Helping readers navigate books more effectively with non-linear reading routes“
“Most non-fiction books have an implied linear reading route. The author would generally like you to start at the beginning of the book and then read all the way through to the end.
However, this can be unnecessarily restrictive for many readers and not actually meet their needs.
A few authors have developed additional non-linear reading routes which allow readers to navigate books in alternative ways…
In the âSkipping Aroundâ chapter in her soon-to-be-published book on interviewing customers Deploy Empathy: A Practical Guide for Talking to Customers, Michele Hansen has identified the specific business problems that her readers might have and then suggests the most relevant content from the book for each of the problems.”
“âI can say, well, you mentioned this premise over here, can you tell me a little bit more about that? That âcan you tell me a little bit more about that questionâ is my favorite, and the most powerful. One that Michelle Hanson said â sheâs about to release a book on qualitative question, customer development discovery. I think itâs called Deploy Empathy. Thatâs a big plug for her. I pre-purchased it. So Iâm excited about it. She says if youâre hearing an emotion, so maybe your podcast interviewee is telling about a hard time or a challenge or something like that, to empathize with their emotions. So, âwow, that sounds like that was hard.â or âthat sounded very challenging. Would you mind sharing that experience more? Would you mind telling me more about that?â Having that empathetic response where youâre validating their feelings, theyâre safer, theyâre more comfortable. You get me, now Iâm going to open up a little bit more.â“
The Design Insider, Digest #11
Book of the Week – Deploy Empathy by Michele Hansen: An excellent book thatâs filled with tips and best practices that you can employ when talking to customers to get invaluable insights on their hidden needs, desires, and processes.
“it’s kind of like what Michele Hansen is doing with the private podcast of her book, Deploy Empathy…”
“I just picked up Deploy Empathy…”